Just like theatrical releases, we also analyze movies released directly on OTT platforms to determine their success. Since OTT films do not have traditional box office collections, we use a different set of criteria to classify them as a Hit or Flop.
How We Evaluate OTT Movies
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Binge Rating – We consider the movie’s rating based on audience engagement and watch time. A higher binge rating indicates strong viewer interest.
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Critical & User Reviews – We analyze expert reviews and audience feedback to assess the film’s reception.
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OTT Views in the First Week – The number of views a movie receives in its opening week plays a crucial role in determining its success.
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Retention Rate – If a movie maintains a strong viewership over time, it is more likely to be a Hit. A sharp decline in views may indicate a lack of audience interest.
OTT Movie Verdicts
- Hit – If a film receives high engagement, strong reviews, and significant views in its first week, it is considered a Hit.
- Flop – If the movie fails to attract viewers, receives negative reviews, and has low engagement, it is labeled a Flop.
At Cinema Guru, we provide detailed reviews, binge ratings, user opinions, and OTT performance analysis to help you decide which movies are worth watching. Stay updated with us for the latest verdicts on both theatrical and OTT releases!
